A comprehensive communication strategy can help employees understand their options and encourage participation. Many tried-and-true tactics may need to be digitized for organizations with distributed workforces.
Get Started Early
It’s important for employers to communicate open enrollment initiatives early, often and effectively. By starting this process early, employees will have more time to engage with open enrollment resources. The goal is to make sure that all employees have plenty of opportunities to learn about benefits and ask questions so they can make informed decisions—regardless of location.
Address the Important Topics
To ensure all employees are educated about the most important topics, focus on what employees need to know, such as their enrollment options and which benefits have changed from the previous year. An overarching benefits guide is a common resource that can just as easily be distributed digitally to remote employees as it is to those on-site. Specific materials on unique benefits can also play a major role in a benefits strategy.
Reach All Employees
With employees dispersed in different locations, it’s essential to use communication channels that reach all employees. Some traditional media like posters and internal meetings may continue to play a role in communicating to those on-site. In addition to these, channels including intranets, email, and chat platforms may help educate all employees.